I don't mind being put into a box, provided that the box is well-defined and I find it attractive (you don't need to). In fact, I generally like my box and like other people to ascribe to boxes, because it simplifies things. For example, I'm a homeschooled Catholic. That's a pretty good box in my opinion and I don't mind being put into it and defending it.
But really, does Netflix have to "suggest" dozens upon dozens of VeggieTales movies to me because I rated The Passion of the Christ highly? How does bloody, violent, heart-rending movie with subtitles indicate that I am also interested in bouncing Vegetables? Don't get me wrong - I have nothing against the Tomato but, really. Puh-lease.